MSc Marketing & Brand Management

Academic Overview

Marketing leadership today requires more than campaigns: it requires coherent brand systems, experimental growth engines and analytical clarity. This MSc develops end-to-end marketing capability — from consumer insight and brand architecture to digital channels, pricing, attribution and reputation stewardship. Teaching methods blend classic brand strategy schools with contemporary platform growth practices. Capstones produce a brand strategy and go-to-market plan assessed by faculty and industry practitioners. MSc Marketing & Brand Management is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Marketing Research & Insights Methods; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media, and finish on MSc Marketing Capstone Brand Project. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Construct brand positioning, architecture and equity measurement systems Design research programmes that generate managerial insight Orchestrate digital and offline growth with test-and-learn discipline Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

The degree is awarded directly by IU International University of Applied Sciences, seated in Warsaw, Poland. Studies are conducted in full alignment with Polish and European academic standards.

Curriculum & Core Modules

The curriculum comprises 36 ECTS credits structured across progressive academic modules:

Teaching & Assessment Methodology

Career Trajectories

• Brand Manager / Head of Brand
• Growth Marketing Lead
• Marketing Strategist (Agency or In-house)
• Product Marketing Manager
• Chief Marketing Officer track

European Campus & Academic Facilities

Seated at Prosta 20 in Warsaw, IU International University of Applied Sciences offers state-of-the-art academic lecture halls, digital research repositories, and vibrant collegiate spaces for both on-campus and international distance scholars.

Main academic building at Prosta 20, Warsaw.

Collegiate courtyard and research study spaces.

Academic facilities and faculty laboratory suites.