MSc Marketing & Brand Management

Opis i cele kształcenia

Marketing leadership today requires more than campaigns: it requires coherent brand systems, experimental growth engines and analytical clarity. This MSc develops end-to-end marketing capability — from consumer insight and brand architecture to digital channels, pricing, attribution and reputation stewardship. Teaching methods blend classic brand strategy schools with contemporary platform growth practices. Capstones produce a brand strategy and go-to-market plan assessed by faculty and industry practitioners. MSc Marketing & Brand Management is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Marketing Research & Insights Methods; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media, and finish on MSc Marketing Capstone Brand Project. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Construct brand positioning, architecture and equity measurement systems Design research programmes that generate managerial insight Orchestrate digital and offline growth with test-and-learn discipline Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

Dyplom ukończenia studiów wydaje IU Międzynarodowy Uniwersytet Nauk Stosowanych z siedzibą w Warszawie. Kształcenie odbywa się w oparciu o polskie i europejskie standardy akademickie.

Struktura modułów i program nauczania

Program obejmuje 36 punktów ECTS zorganizowanych w moduły semestralne:

Forma kształcenia i zaliczenia

Perspektywy zawodowe absolwentów

• Brand Manager / Head of Brand
• Growth Marketing Lead
• Marketing Strategist (Agency or In-house)
• Product Marketing Manager
• Chief Marketing Officer track

Kampus w Warszawie i zaplecze akademickie

Siedziba uczelni mieści się przy ul. Prostej 20 w Warszawie — w samym sercu stolicy Polski. Studenci stacjonarni korzystają z nowoczesnej infrastruktury dydaktycznej, a studenci online z pełnego wsparcia cyfrowego.

Główny gmach akademicki przy ul. Prostej 20 w Warszawie.

Dziedziniec uniwersytecki i przestrzenie seminaryjne.

Infrastruktura dydaktyczna i laboratoria wydziałowe.