MA Science Communication

Academic Overview

A one-year master's for researchers, journalists and museum staff who explain science to the public — covering audience research, editorial practice, misinformation, public engagement and evaluation. Online (tuition-free) or on campus in Warsaw. IU International University of Applied Sciences teaches this award to one academic standard whether you study on campus in Warsaw or on the tuition-free online pathway. Assessment is identity-checked; the marking scheme does not change with your postcode. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator. You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides. MA Science Communication is taught as one award, not a list of unrelated modules. The published length is 12 months, and the credit total is 30. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media; Pricing, Revenue & Product Marketing, and finish on Writing for the C-Suite. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Set a customer strategy and a positioning that holds up Run marketing analytics, attribution and experiments Plan and measure across digital channels and content Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

The degree is awarded directly by IU International University of Applied Sciences, seated in Warsaw, Poland. Studies are conducted in full alignment with Polish and European academic standards.

Curriculum & Core Modules

The curriculum comprises 30 ECTS credits structured across progressive academic modules:

Teaching & Assessment Methodology

Career Trajectories

• Marketing manager / brand manager
• Growth and lifecycle marketing
• Marketing analytics and insight
• Communications and PR leadership
• Content and digital strategy roles

European Campus & Academic Facilities

Seated at Prosta 20 in Warsaw, IU International University of Applied Sciences offers state-of-the-art academic lecture halls, digital research repositories, and vibrant collegiate spaces for both on-campus and international distance scholars.

Main academic building at Prosta 20, Warsaw.

Collegiate courtyard and research study spaces.

Academic facilities and faculty laboratory suites.