MA Science Communication

Opis i cele kształcenia

A one-year master's for researchers, journalists and museum staff who explain science to the public — covering audience research, editorial practice, misinformation, public engagement and evaluation. Online (tuition-free) or on campus in Warsaw. IU International University of Applied Sciences teaches this award to one academic standard whether you study on campus in Warsaw or on the tuition-free online pathway. Assessment is identity-checked; the marking scheme does not change with your postcode. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator. You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides. MA Science Communication is taught as one award, not a list of unrelated modules. The published length is 12 months, and the credit total is 30. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media; Pricing, Revenue & Product Marketing, and finish on Writing for the C-Suite. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Set a customer strategy and a positioning that holds up Run marketing analytics, attribution and experiments Plan and measure across digital channels and content Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

Dyplom ukończenia studiów wydaje IU Międzynarodowy Uniwersytet Nauk Stosowanych z siedzibą w Warszawie. Kształcenie odbywa się w oparciu o polskie i europejskie standardy akademickie.

Struktura modułów i program nauczania

Program obejmuje 30 punktów ECTS zorganizowanych w moduły semestralne:

Forma kształcenia i zaliczenia

Perspektywy zawodowe absolwentów

• Marketing manager / brand manager
• Growth and lifecycle marketing
• Marketing analytics and insight
• Communications and PR leadership
• Content and digital strategy roles

Kampus w Warszawie i zaplecze akademickie

Siedziba uczelni mieści się przy ul. Prostej 20 w Warszawie — w samym sercu stolicy Polski. Studenci stacjonarni korzystają z nowoczesnej infrastruktury dydaktycznej, a studenci online z pełnego wsparcia cyfrowego.

Główny gmach akademicki przy ul. Prostej 20 w Warszawie.

Dziedziniec uniwersytecki i przestrzenie seminaryjne.

Infrastruktura dydaktyczna i laboratoria wydziałowe.