MA Audience Development
Write an audience plan for one venue type
Conferred under the Polish Law on Higher Education with European ECTS Diploma Supplement.
ApplyAcademic Overview
Who attends, what the price does, which community partner is real, and which data you are allowed to keep. Theatres and galleries in Warsaw are the scale. The project is an audience plan with a test you could run. MA Audience Development is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Who attends through Who attends; Price; Partnerships; Data; Campaign; Audience plan, and finish on Audience plan. Each course has a question, a method, and a submission. In this field, students apply the method of the subject to a defined problem and defend the result. Reading is a core text, a case or dataset, and a critique. The artefact a marker expects is a submission that shows the method, the evidence, and the limit of the claim. The award is built so that a graduate can do the following in practice: Describe an audience from evidence Test a price Write a partnership that is not a logo swap Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
The degree is awarded directly by IU International University of Applied Sciences, seated in Warsaw, Poland. Studies are conducted in full alignment with Polish and European academic standards.
Curriculum & Core Modules
The curriculum comprises 36 ECTS credits structured across progressive academic modules:
Who attends
Price
Partnerships
Data
Campaign
Audience plan
Teaching & Assessment Methodology
Online Pathway
Asynchronous learning via the university LMS, digital library access, faculty-led virtual seminars, and proctored online assessments.
Warsaw Campus Pathway
In-person lectures, tutorial seminars, and laboratory sessions at Prosta 20, Warsaw, with full campus facility access.
Career Trajectories
- Audience development officer
- Marketing officer in a venue
- Community programmer
- Ticketing analyst
- Development assistant
European Campus & Academic Facilities
Seated at Prosta 20 in Warsaw, IU International University of Applied Sciences offers state-of-the-art academic lecture halls, digital research repositories, and vibrant collegiate spaces for both on-campus and international distance scholars.
Main academic building at Prosta 20, Warsaw.
Collegiate courtyard and research study spaces.
Academic facilities and faculty laboratory suites.
Degree Recognition, NAWA & EDINAC Accreditation
Degrees from IU International University of Applied Sciences are awarded under the statutory framework of the Republic of Poland and the European Bologna Process (ECTS). Qualification transparency and international academic mobility are supported within the framework of NAWA (Polish National Agency for Academic Exchange) and European ENIC-NARIC networks. Furthermore, the university holds Tier 1 Full International Accreditation from EDINAC (Ref: EIAC/QA/PL/2000-IU) with immutable cryptographic diploma verification on edinac.org.