BA (Hons) Digital Media & Strategic Communications (Dual Award)

Academic Overview

Modern content strategy, digital broadcast storytelling, brand reputation management, and multi-channel campaign analytics. Students earn 2 independent accredited diplomas with a 65% / 35% international credit split. BA (Hons) Digital Media & Strategic Communications (Dual Award) is taught as one award, not a list of unrelated modules. The published length is 36 months, and the credit total is 360. Students move from Methods in BA through Methods in BA; Cases in BA; Practice in BA; Project in BA; Methods in BA (BAX-105); Cases in BA (BAX-106), and finish on Methods in BA (BAX-305). Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Two UK Bachelor of Arts honours diplomas conferred upon completion Hands-on multimedia production portfolio with real-world client briefs Crisis communications and social sentiment algorithmic analytics Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

The degree is awarded directly by IU International University of Applied Sciences, seated in Warsaw, Poland. Studies are conducted in full alignment with Polish and European academic standards.

Curriculum & Core Modules

The curriculum comprises 360 ECTS credits structured across progressive academic modules:

Teaching & Assessment Methodology

Career Trajectories

• Head of Digital Communications
• Content Strategy Director
• Brand Reputation Specialist
• Corporate Communications Manager

European Campus & Academic Facilities

Seated at Prosta 20 in Warsaw, IU International University of Applied Sciences offers state-of-the-art academic lecture halls, digital research repositories, and vibrant collegiate spaces for both on-campus and international distance scholars.

Main academic building at Prosta 20, Warsaw.

Collegiate courtyard and research study spaces.

Academic facilities and faculty laboratory suites.