MA Digital Marketing
Digital marketing masters (European Bologna ECTS). 6 assessed courses, 1,800 notional hours, tuition-free.
Conferred under the Polish Law on Higher Education with European ECTS Diploma Supplement.
ApplyAcademic Overview
Digital marketing masters (European Bologna ECTS). MA Digital Marketing at IU International University of Applied Sciences: 6 assessed courses, 180 credits and 1,800 notional learning hours, at 10 hours per credit. The hours on each course add up to that total. Seminars run online. A Warsaw campus route is published separately from this online award. MA Digital Marketing is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 180. Students move from Audience and offer through Audience and offer; Channel plan; Message and creative; Measurement; Campaign file; Capstone: marketing file, and finish on Capstone: marketing file. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Produce a professional file in Digital Marketing Choose a method and write what the evidence cannot support Keep a record a third party can review Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
The degree is awarded directly by IU International University of Applied Sciences, seated in Warsaw, Poland. Studies are conducted in full alignment with Polish and European academic standards.
Curriculum & Core Modules
The curriculum comprises 180 ECTS credits structured across progressive academic modules:
Audience and offer
Channel plan
Message and creative
Measurement
Campaign file
Capstone: marketing file
Teaching & Assessment Methodology
Online Pathway
Asynchronous learning via the university LMS, digital library access, faculty-led virtual seminars, and proctored online assessments.
Warsaw Campus Pathway
In-person lectures, tutorial seminars, and laboratory sessions at Prosta 20, Warsaw, with full campus facility access.
Career Trajectories
- Digital marketing executive
- Campaign manager
- Content lead
- Performance analyst
- Brand coordinator
European Campus & Academic Facilities
Seated at Prosta 20 in Warsaw, IU International University of Applied Sciences offers state-of-the-art academic lecture halls, digital research repositories, and vibrant collegiate spaces for both on-campus and international distance scholars.
Main academic building at Prosta 20, Warsaw.
Collegiate courtyard and research study spaces.
Academic facilities and faculty laboratory suites.
Degree Recognition, NAWA & EDINAC Accreditation
Degrees from IU International University of Applied Sciences are awarded under the statutory framework of the Republic of Poland and the European Bologna Process (ECTS). Qualification transparency and international academic mobility are supported within the framework of NAWA (Polish National Agency for Academic Exchange) and European ENIC-NARIC networks. Furthermore, the university holds Tier 1 Full International Accreditation from EDINAC (Ref: EIAC/QA/PL/2000-IU) with immutable cryptographic diploma verification on edinac.org.